Starting a new business is hard. Growing a new business is even harder. One thing we have found that can help speed up this process, is using social media to grow your business. Most of us already use social media, and if we don't, we know what social media is because all of our friends, and family talk about it and/or use. So, why don't all businesses utilize social media? The main reason, people don't think of networking and posting their thoughts, products, or services online as a necessity. We also have found, believe it or not, people do not know where to start, or what to post on social media, that will benefit a business.
This blog will cover some of the biggest reasons why you should be using social media for your business, and how to use social media to grow your business.
Aspects of Social Media
Your brand, website traffic, sales, customer service, and advertising.
The first, and most important aspect of social media is brand awareness. Sure, you can get recognized in your area locally for your products or services, but posting on social media can lead to exponential growth! At least half of the world uses one social networking site, and many people use multiple. What better way to grow your brand and increase your presence than putting it out there in front of millions of people each day. Create a sales pitch on Facebook, post a flyer highlighting your top products or services on Instagram, and post a link to your website in a tweet. It really is that simple, but often overlooked.
Next, is website traffic. Click here to learn more about website traffic in depth, or go here for a quick definition. Using social media can greatly increase the number of people who go to your website. Posting links to your content and other related content through social media can also drive people to your website. When you create a blog post or share an article, make sure you post it to social media. The more active and creative you are on social media; the more chances you have at driving traffic to your website.
Thirdly, social media is also a great way to promote your brand, services, and products to create sales. Many social networking sites have a dedicated sales feature already built into their site. Why not use this to your advantage! Facebook has one of the biggest sellers platforms on the web (and it's FREE), and Instagram just released a similar sales page that is also FREE to use. These two platforms should be used and updated regularly if you are looking for a quick and easy way at potential sales.
Next, one of the most overlooked and ill-considered aspects of social media is customer service. So, what better way to find what your customer wants and address your customers than the platforms they are using. Being quick to respond to comments, concerns, questions, and anything else, not only shows you care, it also will alleviate any confusion or negative feedback you could receive. Using social media to improve your customer service is key because it could show you vital areas of your business you need to improve that you otherwise would not know if you have no presence on social media.
Finally, the last way to use social media for your business is advertising. Facebook ads have long been proven as the most efficient and effective ways to advertise your business. In 2020, the average cost of a Facebook ad click is $0.97, and $7.19 per 1,000 impressions. With an average conversion rate of 2-3%, you could see how spending a little over $7 to reach 1,000 people could easily allow you get your brand out there and start selling to potential customers. These potential customers are also all around you, using social media, and often shopping on social media.
These five areas are some of the most important and easiest ways to use social media to grow your business. Not on social media? Well, after reading this, it's clear you should be! What are you waiting for? The clock is ticking.
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