For Us; we approach our product and service lineup from the perspective of what makes sense!! What make sense both for you as the customer and us as a service provider. To this end; the process starts with insuring we buy right for the inventory we source elsewhere OR keep our overhead low. Either case; it has to be right so the buying process is right AND simple. So, as you browse our products and services; you will see something you may not find on our competitors sites--all our traffic view offerings are the same price regardless of type or format. We are able to do this because right overhead from the start coupled with a moderate approach to markup = one price, SIMPLE buying. Browse our service info and find a SECURE PayPal purchase form at the bottom of the page.